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  • Hours: Mon-Fri 6 AM - 9 PM | Sat-Sun 8 AM - 9 PM

    Ranch House Phone  970.963.6300

    Email: frontdesk@rvrma.org



RVR Team

The River Valley Ranch Master Association (RVRMA) employs a full-time onsite management team, and a full-time and seasonal hospitality and maintenance services staff. Maintenance and Hospitality services are provided year-round at the Ranch House and throughout the Community.

This group of individuals truly functions as a team. They work collaboratively to deliver very high standards of performance in management, hospitality, and maintenance of RVR. They love what they do, and it shows!

The RVRMA strives to be a preferred employer in the Roaring Fork Valley, attracting the very best and brightest for full-time, part-time and seasonal positions.



Ashley Lynch   Jessica Hennessy   Ali Royer
General Manager   Director of Design Review
& Administrative Services
  Director of Programming
& Community Engagement


James Maguire   Travis Green    
Controller   Facilities & Grounds Superintendent    


Ashley Lynch, General Manager – Ashley Lynch came to RVR in 2022 after nearly 13 years in hospitality in the Aspen/Snowmass area. Prior to joining the team he had been working for Marriott International, managing the St. Regis Aspen. The RVR Board selected Ashley following a three-month nationwide search, based on his operational strengths in finance, budgeting, project management, customer satisfaction, and problem-solving.

Ashley has a bachelor’s degree in Mass Communications from the Middle Tennessee State University in Murfreesboro. He graduated cum laude, then embarked on a career in hospitality management that took him to Seattle, Portland, Alaska, and Jackson Hole, Wyoming, before arriving in the Roaring Fork Valley, where he’s been since 2009. Over the years Ashley has developed a deep appreciation of the outdoors, which is where you’re likely to find him on his days off.

He lives just down the road in the Prince Creek area of Carbondale with his wife, Cara, and their two daughters. In his spare time, Ashley enjoys mountain biking and skiing. You might run into him if your out and about on the Prince Creek trail system.

You can contact Ashley at: ashley.lynch@rvrma.org


Jessica Hennessy, Director of Design Review & Administrative Services – Jessica, who has been with RVR in a variety of roles since 2014 including working on the Front Desk seven years ago and quickly rising to the position of Hospitality Supervisor, where she managed Front Desk staff, lifeguard, and juice bar operations. After that, Jessica was our Member Services Coordinator. In that role, she maintained the RVR website, produced our weekly newsletter, and completed enrollment for all Ranch House memberships.

In the summer of 2020, Jessica temporarily stepped back from her responsibilities but continued her relationship with RVR as our newsletter administrator. Since then, you’ve been seeing her work every Friday, as she kept the community up to date on activities and issues, and handled other special communications to the RVR community.

Prior to her work at RVR, Jessica held various positions in resorts and resort communities, including Lake Arrowhead Village, the Ritz Carlton Club at Aspen Highlands, and the Aspen Meadows Resort. At these locations, as well as at RVR, Jessica has cultivated strong interpersonal relationships, with a focus on providing excellent service and engaging customers. Originally from Lake Arrowhead in Southern California, Jessica lives in New Castle with her husband and two children.

You can contact Jessica at: jessica.hennessy@rvrma.org 


Ali Royer, Director of Programming & Community Engagement – Ali Royer joined the RVR team in October 2021. She comes to us from Desert Mountain Club in Scottsdale, Arizona, where she was the Director of Lifestyle and Recreation. At Desert Mountain, Ali developed a new Lifestyle and Recreation Department and was known for creating engaging recreational programs and memorable member experiences.

Desert Mountain’s Director of Club Operations said, “Ali helped build a culture of excellence by her care and compassion for employees, peers, and members.” She brings with her a wealth of experience creating programs and activities for members at one of the leading private clubs in North America. One of her key missions is to lead RVR on its journey toward significantly improved customer satisfaction and to drive the culture change designed to improve the RVR member experience.

Ali has a bachelor’s degree in English Literature from Arizona State University and a master’s degree in Education from Grand Canyon University. Her teaching background will be invaluable as she trains our RVR staff in techniques and processes to drive our customer satisfaction efforts.

Originally from Arizona, Ali is no stranger to Colorado. From 2008 to 2015, she worked in guest services at the Gant & Ute Place in Aspen, enhancing guest experiences in all aspects of their stay at the condominium resort and luxury home community.

In her spare time, Ali enjoys hiking, traveling, mountain biking, gardening, and cooking. She lives in New Castle with her husband, Jeff, and golden retriever, Bernie.

You can contact Ali at: ali.royer@rvrma.org


James Maguire, Controller – A resident of the Roaring Fork Valley since 2001, James brings nearly 20 years of accounting and financial management experience with him along with a BSBA Accounting concentration through LaSalle University and CO Mountain College followed up by post-graduate accounting and real estate classes at Harvard.

In addition to his accounting background, he is a licensed real estate broker and manages a portfolio of investments in the valley.

The combination of his accounting and real estate background makes him the perfect fit for his role of managing the day-to-day financial operations and long-term financial success of RVRMA.

When he’s not crunching numbers, he enjoys hiking, vegetarian cooking, and long walks around beautiful River Valley Ranch.

You can contact James at: james.maguire@rvrma.org


Travis Green, Facilities & Grounds Superintendent- After growing up in Grapevine, Texas – a suburb of Dallas, Travis pursued his interests in nature and ended up studying at Colorado Mountain College in Glenwood Springs.

Travis got his AA degree from CMC in 2005, with the goal of learning the landscaping business. That year, he started working for a friend’s company in Carbondale, then began his own company – Green Landscapes – in 2011. Travis’ company, which he runs in addition to his duties at RVR, does installation and maintenance on residential and commercial properties all over the Roaring Fork Valley. He meets clients before and after his work at RVR.

In 2020, Travis joined the RVR team. He is responsible for the maintenance of RVR’s irrigation and landscaping. He oversees a crew, and enjoys a mix of hands-on work and leading his team. He’s working to create a more sustainable RVR landscape that uses fewer resources, less water, and less energy to create a better product.

Travis recently completed training to become QWEL certified – that means he’s a Qualified Water Efficient Landscaper, with a focus on efficiency and sustainability. He’s eager to put this learning into practice at RVR.

Travis lives in New Castle along with his wife, Chelsea, and two young children Sadie and Etta. In his spare time, he enjoys hockey, snowmobiling, rafting, camping, traveling, skiing, and snowboarding with his family. Somehow, he finds the time to be a snowmobile guide in the winters at Sunlight Mountain, where he’s worked for the past 15 years in various roles – from lift operations to horse tours to brush-cutting trails.

You can contact Travis at: travis.green@rvrma.org